Some things never change
July 6, 2010
Over the holiday weekend, as I sat in my crooked lawn chair, sun in my face, fruity beverage in my hand, I started to reflect on what this 3-day weekend was really all about.
We all know that the United States of America has been recognized throughout the world as the “Land of Opportunity”, making it the goal of millions searching for a better life to get here, as fast as they can. The freedoms and opportunities offered to the people of the United States mean that whatever you can dare to dream and are willing to sacrifice, you can do. There will always be set-backs and failures, nay-sayers and skeptics…but the destiny of every United States citizen lies in their own willingness to dream and work to achieve those dreams. Although we have evolved considerably as a nation, these core values still hold true. The United States is still a place that has something for everyone.
As I thought about our country in this way, I couldn’t help but feel a sense of pride. And not only because I truly am proud to be an American, but because I realized that in a lot of ways, the Ad Council is like the United States. We started out as an organization that was responsible for talent matching, developing public service campaigns, and people’s fondest memory: creating brochures for nonprofits. In the 60 years that we’ve been serving the Rochester community, our work has taken a significant turn; now split between our community impact campaigns and our capacity-building programs. And even as time has passed, our core values are the same. We still want nonprofits to achieve their dreams, no matter how outrageous they may seem.
Looking back at our country’s history, it really is interesting to think about the role that one label can have. The land of opportunity. If some people didn’t dare to dream, who knows where our country would be. And if some nonprofits didn’t dare to dream, who knows where our community would be. It’s the land of opportunity. And the Ad Council is happy to be a small part of it.
And so, just as I am proud to be a member of this country, I am also proud to be a member of the Ad Council staff. Or… all of this could just be the fruity beverage talking. You be the judge.
Community Outreach Manager